FM 100
FM 100
FM 100

In the modern age of satellite radio and iPods, what makes people listen to the radio? FM 100.3 is a mainstream radio station in Utah targeting families and women.  In 2012, they hired Storyvore to remind people why local radio FM is still a unique presence in everyday life.

Storyvore researched American radio habits.  We found that pop radio is still unique in its sense of creating a shared, local experience.  Unlike ipods or individually selected music, it creates a real-time, in-the-moment experience with one’s neighbors and geographic community.  And DJ’s are viewed as on-air friends creating positive soundtracks.

Storyvore, with art director Mel Barti, created a variety of outdoor billboards to translate the positive experience of the music.  Each billboard is an invitation to be part of a local music community.

FM 100

  • Categories →
  • Print
 
Back to top
 

Supported By WordPress.org